E-Waste Recycling on Broadway

December 29th, 2009 · No Comments

Broadway Green Alliance

Where can you watch cast members from great Broadway musicals like “Finian’s Rainbow,” “Guys and Dolls,” “Mamma Mia!,” “9 to 5,” “Phantom of the Opera,” “Ragtime,” “South Pacific,” “The Little Mermaid” and “Wicked” perform for the environment? For Broadway music lovers and environmentalists, the E-Waste collection event in New York last December 16th, hosted by the Broadway Green Alliance in cooperation with WeRecycle!, was definitely a treat.

Hosted by by Kerry Butler and Valerie Smaldone, the actors performed two songs, including an original by composer John Mercurio. Leaders of BGA also used the event to promote e-waste recycling among their members and update the Broadway community on their accomplishments after a year of environmental protection efforts.

An estimated 5,000 lbs. of electronic waste were collected during the event which was held at Duffy Square, 45th to 47th Streets in Times Square, New York City. The collected e-waste were sent to WeRecycle! facility in Mount Vernon, N.Y. for proper disposal and recycling.

Watch: Broadway Green Alliance and the greening of the Great White Way

The Broadway Green Alliance (formerly Broadway Goes Green) is a group created in November 2008 as a committee of The Broadway League with the support of the office of Mayor Michael Bloomberg. Scientists from the National Resources Defense Council (NRDC) are also providing the group guidance in their greening efforts.

The alliance lists among its accomplishments these last twelve months the changing of 97% of marquee and outdoor lights in the major theaters on Broadway, the adoption of greener practices in their backstage operations, the use of hybrid vehicles during the 2009 Tony Awards, reduced carbon emissions during touring production by 4,000 tons, and the recycling or reuse of 84% of sets from different shows.

For Broadway fans and theater professionals who want to join and support the Broadway Green Alliance, please visit their site at www.broadwaygreen.com for more information.

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