We Buy Used Cell Phones
    main site home page | sell your used cell phones | purchase price list | about us | careers | testimonials | contact us   
Pacebutler Recycling Blog header image 2

How to grow your home-based recycling business

March 26th, 2010 · 4 Comments

Here are some of the basic strategies on how to grow your home-based recycling business into a successful moneymaking venture, in a short period of time.

So, you have gone through the checklist of starting your home-based recycling business: you’ve taken care of transport and storage; you’ve selected the recyclable material you want to focus on; you’ve made the necessary arrangement with the recycling depot; and you’ve identified your collection points – now what?

It’s time to grow your recycling business.

As a small operation, you have a built-in advantage over big businesses – your flexibility. You’re not encumbered by lengthy corporate decision-making, you can easily and quickly implement ideas and methods to grow your business. You can experiment with strategies, focus on those that give you the highest return on investment and quickly abandon those that don’t make sense financially to you.

Creativity and people

As an independent and flexible business person, there are two factors that can make your business float or sink. No, it’s not capital and it’s not hard work or determination either. Sure you can work as hard as you can, make some money to get by, but if you’re following the wrong strategy, your home-based recycling business will never amount to anything more than a, well, home-based recycling business. You need creativity and you need people:

Creativity – because there are many ways to grow your business – find the best suppliers, get the best pricing for your recyclables, integrate your collection activities with the promotional activities of other businesses – only your creativity and imagination set the limit.

People – because only when a there’s good number of people who are interested in your success, cheering you on, and telling their friends about your business, can your business grow to its full potential.

Marketing your business

Let them know about your business

Your recycling business will never take off, unless people know about it. This is where your creativity will come into play – in discovering different ways on how to reach your potential suppliers of recyclable materials. It’s actually quite easy if your service area consists of only a few blocks in your neighborhood. You can go out and talk to every homeowner or business owner in your area, and tell them about your business and the service that it provides.

Get involved in your community

You can mark your calendar, and make sure you and your business participate in all the activities that are important to your community. People tend to respond well when they see that you’re a business that’s truly providing a service to the community. Distribute business cards, ask for help from friends – word of mouth advertising can be a very powerful marketing force.

Invest on a website

What if you’re servicing a large neighborhood or an entire city? Start a website or a blog, interact with the people in your community online. No matter how big or small your service area is, a website is a nice piece of virtual real estate that will lend some credibility and prestige to your fledgling business. Join or start online communities on Facebook and Twitter, and network with people in your city or community. Marketing your business in the internet and through social media is a topic we can’t fully cover in this short article, but it would serve you well to learn about these channels and explore how you can use these to expand your business.

Financial strategy

Track your expenses

Start small, aim for the big time, and track all business-related expenses (gas, recycling bins, etc.), no matter how small. This will help you cultivate the habit of being fiscally responsible as you grow your business.

Grow according to scale

Don’t invest in equipment or purchase materials that would take you a very long time to recoup or dispose of. Warren Buffett’s advice applies even to small businessmen – “never lose money.”

Invest in your business

Lastly, invest in the long-term success and future growth of your business. Make the disciplined choice to set aside a certain percentage of your income every month to be poured back into your recycling business. In the future, you’re going to need that capital as equity or to purchase equipment , so you process the collected recyclables in-house, drastically increasing your profit.

These are some of the basic strategies that you can put in action to grow your home-based recycling business. Remember, many of the major recycling and waste management companies today started as home-based businesses and I’m sure they didn’t have the internet back then to grow their businesses online. They prospered because they realized the potential of the industry first, and because they invested in the future. You can do the same.

Tags: Recycling

4 responses so far ↓

  • 1 Tweets that mention How to grow your home-based recycling business | Pacebutler Recycling Blog -- Topsy.com // Mar 28, 2010 at 12:25 pm

    […] This post was mentioned on Twitter by Mike Arms. Mike Arms said: How to grow your home-based recycling business http://bit.ly/aoOqEh […]

  • 2 RecycleBill // Mar 28, 2010 at 4:31 pm

    Good list but you left out the most important lesson: Reputation is everything!

    I meet people every week who are trying to start their own recycling businesses. Those who put their reputation above profit always come out ahead in the long run. Sadly, too many try to cheat customers and vendors and end up never getting repeat customers or recommendations from customers and vendors.

    Without recommendations you always lose.

  • 3 Michael // Mar 29, 2010 at 8:13 am

    @RecycleBill, you’re absolutely right – reputation is everything to a recycling startup. It’s the trust that you build in people by dealing with them fairly and honestly that will make them repeat customers and ardent supporters of your business. Thanks for pointing out this most important factor.

  • 4 David // Mar 31, 2010 at 8:39 am

    I had never thought of this business concept. Good ideas!