PepsiCo Beverages Canada yesterday announced the introduction of its 7UP EcoGreen bottle which the company says is the first beverage bottle in Canada and North America made from 100 percent recycled PET (polyethylene terephthalate) plastic.
Creating a 100 percent recycled PET bottle has proved quite a challenge to plastic recyclers for years — up until now, no one has successfully introduced such a container to the market. Developing a beverage container for carbonated drinks is particularly hard because of the “stress on materials from carbonation pressure.”
Apparently, PepsiCo Canada persisted on the research and development, and managed to produce the innovation after 3 years. According to Richard Glover, president, PepsiCo Beverages Canada:
“After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100 percent recycled PET plastic, and Canada has proudly led the way. Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation.”
On average, the company uses 10 percent recycled PET plastic for its beverage bottles in Canada and North America. Producing a high-quality food grade bottle — that’s 100 percent recycled and meets all the regulatory standards — is a major milestone for the company.
The EcoGreen bottle will be used in all 7up products starting next month and is expected to help reduce the amount of virgin plastic used by about 6 million pounds per year.
Read: PepsiCo Press Release