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Recycling Rocks – Waste Management Teams Up With Live Nation

December 21st, 2009 · No Comments

Recycling rocks Waste Management Live nation. Waste management the largest US waste services and recycling company has partnered with Live Nation

Recycling Rocks

The largest US waste services and recycling company Waste Management has teamed up with Live Nation, the world’s largest live music company in an agreement that will cover Live Nation’s venues, concerts, tickets, and online sites.

Waste Management will provide waste and recycling services in 66 Live Nation venues across the United States, including concessions and backstage areas. They will also be conducting waste assessment, recycling and waste diversion, and recycling promotion in each of these venues.

The phenomenal team-up between the two giant companies is expected to further promote and encourage recycling among millions of live music fans across the US. You can find more information about this project at their website Recycling Rocks (TM), which features artist commentary about recycling and offers chances to win Live Nation concert pass and other valuable prizes.

Watch: Legendary Irish rock band U2 performs at Giants Stadium, NJ. U2’s live concerts are hosted and managed by Live Nation.

Waste Management is the landfill, waste, and sanitation powerhouse in North America. It is actively involved in sustainability and recycling advocacy. It currently serves 20 million customers through a network of 367 collection operations, 355 transfer stations, and 273 active landfill disposal sites.

Waste Management’s landfill gas and waste-to-energy projects is estimated to produce energy equivalent to 14 million barrels of oil or 4 million tons of coal annually, enough to power more than 1 million homes. It is also developing a huge fleet of garbage collection vehicles powered exclusively by natural gas (425 vehicles so far) reducing the company’s dependence on fossil fuel and decreasing their emissions by 50 percent.

Live Nation produces, markets and sells live concerts for artists via its own global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 16,000 concerts for 1,500 artists in 57 countries. The company sells over 45 million concert tickets a year driving over 60 million unique visitors to LiveNation.com in 2008.

“Live Nation’s cohesive music marketing platform enables Waste Management to showcase our expertise and wide range of service offerings to the millions of music fans who attend concerts in their venues each year,” said Dave Aardsma, senior vice president of sales and marketing for Waste Management. “We are thrilled to be partnering with Live Nation to create Recycling Rocks where we have created a fun online experience to educate music fans about easy ways they can recycle.”

“We know that recycling is very important to the artists who play our venues and to the music fans who come to enjoy their concerts,” said Russell Wallach, President of National Alliances at Live Nation. “With millions of consumers visiting our website every month and attending our concerts each year, Live Nation is uniquely positioned to work alongside Waste Management to engage music fans before, during and after the concert about how their recycling efforts can reduce their impact on our environment.”

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